Sergio Rossi Biography

The origins of the creator

Sergio Rossi was born in 1935 in the town of San Mauro Pascoli, in the Romagna region of Italy. He inherited from his father, a shoemaker, the tools and the traditions of a great artisan. Sergio Rossi built his factory in San Mauro Pascoli in 1966, and the company still produces there until this day. In the early years, Sergio Rossi worked through the winter making sandals that he would later sell on the beaches of Rimini and to boutiques in Bologna. One such model, the Opanca was one of the most popular, a simple and daring sandal in which the sole curved gently around the foot, blending with the upper part of the shoe. Two years later, in 1968 the first shoes bearing the Sergio Rossi signature were produced.

Francesco Russo has been the Creative Director of Sergio Rossi since October 2008. Trained at Milan’s Marangoni Institute, Francesco has created shoes for Miu Miu and Costume National, and began working with Stefano Pilati at Yves Saint Laurent in 2000. Christophe Mélard was appointed President and CEO of Sergio Rossi n May 2009.

Birth of the brand

Boutique Sergio Rossi, rue De Grenelle Paris

The brand grew in popularity in the 1970s and beyond, through collaborations with noted fashion designers, including Dolce & Gabbana, Versace, & Azzedine Alaïa. Sergio Rossi shoes became a mainstay at the Milan fashion shows. Sergio Rossi’s early advertising campaigns were greatly inspired by the work of Helmut Newton, using low-angled shots to highlight the length of the legs and body, and focusing on the height and shape of the heel.

The company development
International expansion

In 1980, the brand began expanding, the first boutique to bear his name opened in Ancona, and then boutiques opening in Turin, Florence, Rome, Brussels, New York, Los Angeles, and London. The brand also opened a showroom in Milan in 1995.


In 1999, PPR Luxury Division, formerly known as Gucci Group, bought a 70% stake in the company for approximately $96 million. 6 years later, in 2005, PPR bought the remaining 30%, retaining full control of the Sergio Rossi brand.

Retail organization

Today the brand controls a retail network of 79 retail outlets worldwide, plus an e-commerce website in the United States. Several of the brand’s stores have been redesigned in 2011 with a new store concept developed in collaboration with Ilse Crawford. In 2011, Sergio Rossi opened several dedicated men’s stores in Milan, Casablanca, and Tokyo, in collaboration with Wallpaper.

Special Projects
The Eco Pump

In 2009, in a move to demonstrate that luxury and fashion can be combined with sustainability, Sergio Rossi launched the Eco Pump, a biodegradable fashion shoe made using Liquid Wood (derived from lignin) in the heel and sole, and leather uppers tanned using eco sensitive tanners. Part of the proceeds from its sale are being given to

Source : Wikipedia

As you can see the Sergio Rossi shoes are luxurious and classic with a wonderful touch of originality .

If you are lucky enough to have some picture of you wearing those wonderful shoes send them to me with your name and a little bit about yourself 🙂


Actress, Singer, Writer, Director and Producer At MyDestiny Production.

CEO of the Open World Toronto Film Festival and a Shoes junkie!